This stuff is part of on-page SEO but do you remember what we’ve previously said about on-page and off-page SEO? So make sure to have good on-page SEO – here’s a guide from Brian Dean on how to do it. If you think your piece of content would serve others’ interest as well, upload documents to doc sharing sites like Scribd, Academia, and SlideShare. Off-site SEO is about getting attention to your website thanks to outbound activities, unrelated to your SEO Anomaly page contents. Hence promote your business through videos, podcasts, infographics, quotes etc.

Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. User experience considers the ease, smoothness, and accessibility of use for visitors to your site.

Online directory listings

It includes many factors, but the following are some of the most important. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use.

• Remember that social media signals will not directly impact your search traffic but rather, help establish your credibility which in turn can improve your website’s search standing.
• But it’s not just about garnering reviews; it’s also about engaging with them.
• There is a patent named “Domain-Specific Sentiment Classification” supporting this idea as well.
• Limit keyword usage to only one to two times per page, or four to five times for every thousand words.

Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites. When they share your content, it can drive traffic and enhance your website’s credibility. Identify broken links on relevant websites in your niche and offer your content as a replacement.

Citations can also include links, email address, star reviews, calls-to-actions, links to your website, or something else. As long as you make in-person contact with customers, Google will give you a free business profile that you can edit and update so your business information appears accurate within search results. And domain authority (trustworthiness, relevance, authority) comes from off-page SEO. If on-page SEO helps to make your content easier to understand, crawl, and index, then off-page SEO helps to build your website into a topical authority in the subject matter your content explores.

Types of Off-Page SEO Backlinks

Because they knew how to shine their way in a world full of tips, recipes, and did-you-knows, and stand out, even though the market was already saturated. Plus, they knew how to address various and different customer segments. Think what people need most and don’t get, seize the opportunity, and deliver. This is how you’ll leave customers a memory of you, of your uniqueness and utility, and someday, of your greatness.

Participate in Roundup Posts

You can find plenty of general ones like Yelp and Foursquare, which give your business and brand additional exposure on top of helping with local citations. Influencer collaborations—Influencer marketing has always been one of the most effective ways to spread the word about a brand. Find influencers in your niche, and see if there’s an opportunity for collaboration or a paid partnership.